Who’s behind our marketing? Meet the team!

A brief introduction to the team and their role within the marketing department?

The marketing team is a diverse, young, and creative group, each with their own unique expertise. While everyone has their own specialization, they all focus on strengthening vPlan.

Hidde is the go-to guy for graphic content; he creates everything from illustrations to motion graphics for the website and social media. Carmen is our campaign expert; she keeps track of everything from website performance to managing campaigns while also creating cool content. Demi, our content creator, brings creative ideas and works on various projects within the team. Marijke, who leads the marketing, is involved in everything from strategy to execution, and also creates social media content. 

Then there's Claudia, who, during her 20-week internship, gets the chance to work with the entire team. She takes on various tasks, from content creation to writing blogs.

What does a typical workday look like for the entire team within the marketing department?

At vPlan’s marketing department, everyone starts their day by checking their schedule in vPlan and enjoying a nice cup of coffee. Hidde immediately dives into his tasks, such as illustrating, animating, and video editing. Carmen begins her day by checking leads and campaigns. Demi starts early and is busy with a mix of visuals, writing, or other tasks like organizing and coordinating trade shows. Marijke plans meetings and organizes projects to ensure everything runs smoothly. Claudia jumps from one task to another, from content creation to supporting various projects. 

As Marijke puts it: "No day is the same, which makes the work super dynamic!"

How is the collaboration within the marketing team?

At vPlan, the small marketing team works together very efficiently and with a straightforward approach. Everyone brings their own expertise, allowing decisions to be made quickly and fostering a friendly, tight-knit atmosphere. With smooth communication, decisions can be made quickly, making collaboration easy. 

Claudia: “I’ve just started my internship and already noticed how approachable and helpful the team is. This creates a great work environment where ideas can be easily exchanged!”

What drives the team?

There’s always something happening within vPlan’s marketing team! Everyone is busy with various projects that showcase their creativity and dedication. But what makes it fun for them?

Hidde is working hard on designing the new website. He enjoys creating visuals and illustrations that bring everything to life. For Carmen, campaigns are really exciting when they deliver results. The ongoing campaigns are attracting more and more customers to vPlan, and that excites her! 

Demi is involved in all aspects of branding, managing brand identity, and creating content for different channels. Marijke loves the variety in her work. She enjoys working with customer stories and developing campaigns focused on lead generation. She can’t wait to analyze the results and gets energized from networking at trade shows, where she meets new clients. 

Claudia, who just started her internship, is curious about what lies ahead. She’s looking forward to becoming more involved in the campaigns and discovering which projects interest her the most. 

Demi: “What I found really cool was developing the new branding for vPlan. The feeling of creating something entirely new and getting positive feedback on it was amazing.”

Different skills within the marketing team?

Creativity plays a major role within vPlan’s marketing team, but the team members also bring different skills that enhance collaboration. Hidde considers his creativity his strongest skill, helping him develop new ideas and bring them to life visually. This is a skill Demi shares. Her passion lies in creativity, but she also emphasizes her flexibility and organizational skills, which are always useful in marketing. Carmen combines her analytical skills with creativity, enabling her to make data-driven decisions while also creating innovative ideas. Marijke ensures that projects run smoothly and that the team collaborates effectively. 

Claudia has already discovered that creativity is one of her strengths. As she navigates the broad field of marketing, she’s learning more about the different aspects and possibilities it has to offer.

What are the future marketing trends?

vPlan’s marketing team sees AI and personalization as key trends for the future. Hidde expects handmade products and unique content to become more popular due to the rise of AI. Carmen and Marijke emphasize that creativity and authenticity will become increasingly important to stand out in a world where AI makes content easier to produce. Demi also sees a growth in personalized content and videos, especially short, authentic stories. Claudia expects personalization to increase further with the use of technology like AI. For the team, authenticity remains a crucial factor in future marketing strategies.

Extra info

The marketing team at vPlan is a diverse, creative group where everyone brings their own specialization and talents. Despite their different roles, everyone works closely together and contributes to the growth of vPlan. Let’s do more!